A journey to the mountains that sparked a deeper purpose.
On a visit to Leh, Nishant and Kripali discovered master weavers — creators of some of the finest pashmina.
Their work was slow, precise, and filled with quiet pride.
While their creations were sold for thousands, the artisans earned barely enough to sustain their lives.
Middlemen thrived — while the true creators remained unseen and underpaid.
To bring fairness back to craftsmanship.
Because luxury should feel honest.
Because craftsmanship deserves respect.
Because stories matter.
Kule Kule exists to restore balance — where the hands behind the craft are valued as much as the craft itself.
When you choose Kule Kule, you choose more than pashmina — you choose a slower, more meaningful way of living.
Nishant Pande (IMC alumnus), spend two decades thriving in the corporate world, but eventually chose a path less ordinary.
He now spends months each year in the pashmina regions of Leh, Kullu, and Srinagar — learning directly from artisans, understanding the nuances of the craft, and building systems that make this art form sustainable, accessible, and future-ready.
An ardent follower of meditation and mindful living, Nishant believes true success lies in creating impact — not just profit.
From nature to you — responsibly made
No Harm. No Force.
By Skilled Women Artisans
Respecting People And Planet.
Slow fashion. Fair trade. Timeless design.
